Thursday, 2 August 2012

Behavioral theories of organization


Behavioral theories of organization
What is Organizational Behavior?
 Specialized field of study concerned with understanding and analyzing the human behavior in organization
Model for organizational behavior
1.       Cognitive Frame work
2.       Behavouristic Framework
3.       Social learning framework
Cognitive approach
It emphasizes the positive aspects of human behavior and uses concepts such as expectancy, demand, and intention.  Cognition can be simply defined as the act of knowing an item of information.  In cognitive framework, cognitions precede behavior (goal directed behavior) and constitute input into the person’s thinking, perception, problem solving, and information processing.
It means that a person desires a goal and also knows the behavior that will lead to achievement of the goals.
Behavouristic Framework
Pavlov’s  Stimulus – Response( S-R ) model states that Stimulus elicit(bring out) response- Physical reflexes
Stimulus means external factor affecting you and it may change the response of human
Example: discount on a product (stimulus) may change the consumers buying habit(response)
B.F Skinner- Consequences to a response can explain most behavior than a eliciting stimuli.(R-S) .
Behavior is a function of consequences.
 Employees learn by observing the consequences of their actions.
Social learning framework
Behavior can be explained in terms of a continuous reciprocal interaction of cognitive, behavioral and environmental determinants.
Behavior is learned from environment through process of observation learning. Children observe people around them , behave in that way, influenced by parents, Television, friends, political and social environments.

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